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Charming and traditional Moroccan crafts tell the tale of our Kingdom's rich artistic heritage. Skilled artisans, often hailing from generations of craftsmen, pour their passion and expertise into creating these exquisite treasures. Moroccan argan oil, derived from the argan tree by Berber women, is renowned for its nourishing properties. Our world-famous oil is extracted from the kernels of the argan tree, traditionally harvested and processed by Berber women. This liquid gold is renowned for its beauty, health, and skincare benefits, as it is rich in antioxidants, vitamin E, and essential fatty acids, nourishing the skin, promoting hair health, and protecting against environmental damage, leaving a radiant and rejuvenated appearance. On your Journey Morocco tour, you can meet the women who painstakingly produce this oil, and see our storied tree goats on the road to Essaouira. 

Moroccan leather, famously crafted in the Fes tannery, is renowned for its exceptional quality and meticulous craftsmanship. Skilled artisans in the city's tanneries use age-old techniques to transform raw hides into beautifully handcrafted leather goods, including bags, shoes, and belts, each piece reflecting the city's artistic heritage and dedication to traditional craftsmanship.


 Fes pottery, hand-made and painted with exceptional attention to detail, decorated with intricate patterns and vibrant colors, reflects the city's ancient artistry. The handpainted designs in Moroccan pottery bear cultural significance, as they often feature intricate patterns and vibrant colors inspired by the country's rich history and diverse artistic traditions.


Traditional Moroccan jewelry holds immense cultural significance as it serves as a reflection of the country's diverse history and influences. Passed down through generations, each intricate piece symbolizes a unique blend of Berber, Arab, and Andalusian traditions, embodying the wearer's identity, social status, and connection to their family. 


You'll find jewelry made from a variety of materials and gemstones. Common materials include silver, gold, copper, and brass, skillfully handcrafted into intricate designs. As for gemstones, popular choices include turquoise, coral, amber, onyx, and colorful enamel, each carefully incorporated to add vibrant hues and symbolism to the jewelry pieces. These precious materials and gemstones are traditionally used to create stunning adornments that hold cultural significance and reflect the unique beauty of Moroccan craftsmanship.


Traditionally crafted Moroccan attire, such as the vibrant djellaba and intricately embroidered kaftans, showcase the Morocco's distinctive fashion flair. The Rose Festival in the Dadès Valley celebrates the blooming of fragrant roses, with locals crafting delightful rose products. In Chefchaouen, the blue-hued streets come alive with crafts like woven rugs and textiles, while Berber tribes in the Sahara Desert craft intricate jewelry and vibrant carpets, each piece telling a captivating tale of their nomadic heritage. 

Morocco is celebrated for our exceptional craftsmanship, evident in its exquisite blankets, woven baskets, and Berber carpets. Skilled artisans, often from Berber communities, meticulously handcraft these pieces using traditional techniques that have been passed down through generations. The vibrant colors, intricate patterns, and high-quality materials create treasured items that not only serve as functional pieces but also stand as beautiful works of art, reflecting our Kingdom's rich cultural heritage and creative spirit. Whether adorning homes or sold in bustling souks, these handcrafted treasures embody the essence of Morocco's artisanal traditions and captivate travelers from around the world.


Peruse our curated gallery below to spark inspiration for your dream vacation to Africa's Maghreb. Click the heart ♡ icon to save photos and videos to your private or shareable list of top Morocco travel ideas. Share your list with us to paint a picture of your desires. We'll conjure your ultimate  Moroccan holiday and attend to each fine detail.


During your holiday in Morocco, you'll find an array of traditional handmade Berber items that make unique and thoughtful gifts for your family and friends. Here are ten of the best souvenirs to consider taking home with you:​​

  1. Handwoven Berber Carpets and Rugs: Vibrant and intricately designed, these carpets are a true representation of Berber craftsmanship.

  2. Moroccan Leather Goods: Exquisite leather bags, belts, and shoes, often found in the bustling souks.

  3. Colorful Pottery: Hand-painted ceramics, such as tagines, bowls, and tiles, showcasing the country's artistic flair.

  4. Artisanal Lanterns: Elaborate metal lanterns that add a touch of Moroccan ambiance to any home.

  5. Traditional Moroccan Djellabas: Flowing robes made from soft fabrics, perfect for a comfortable and stylish gift.

  6. Argan Oil Products: Pure argan oil and argan-based skincare products, known for their nourishing properties.

  7. Berber Jewelry: Intricate silver or gold pieces, often featuring beautiful gemstones, reflecting Berber heritage.

  8. Handcrafted Wooden Items: From intricately carved boxes to decorative utensils, Moroccan woodwork is a work of art.

  9. Fragrant Moroccan Spices: A delightful assortment of exotic spices, perfect for culinary enthusiasts.

  10. Handwoven Baskets: These versatile and stylish baskets serve as both functional and decorative gifts.

These handmade Moroccan souvenirs not only encapsulate the country's rich cultural heritage but also offer your loved ones a special piece of Morocco to cherish for years to come.

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